One of the reasons people have numerous questions about how to launch a mobile app is that many mobile app owners and business entrepreneurs who develop mobile apps for their business or service think that mobile apps are complicated right after they launch a new app the wrong way. Mobile apps are becoming trendy more and more as time goes on because people are glued to their phones. That’s why many entrepreneurs and business owners are taking advantage of this trend to sell their services and products following an app launch campaign.
Simply because entrepreneurs want to take the business a notch forward, launching an app after developing the app and its features are often the next step. However, many people are usually confused or go about the launch the wrong way. There is a persistent nudge to find out how to launch an app. That is why, in this article, there is a guide on how to properly launch a mobile application, no matter what kind it is. In this guide, there are trusted steps that have been tried numerous times while starting an app.
Necessary Steps To Take Before Launching an App
Jumping right into a mobile app launch for a business is one of the most expensive mistakes an entrepreneur can make, regardless of the app’s goal. Depending solely on the budget and aims for creating and launching a new app, developing a mobile application can cost from $5,000 to a whopping $500,000. The price range is between $100,000 and $300,000.
Obviously, spending all that money on starting an app is a huge mistake if there is no pre-launch or development plan. So, the steps to stick by before launching an app include the following.
Conducting an extensive market research
According to research and findings made by Statista, in January 2021, the Google play store was leading as the top app store with the highest number of apps available for download, a number of 3.48 million. Following right behind, the Apple app store had 2.2 million apps available for IOS. All of this is despite the removal of low-quality apps from the platform.
So, the mobile application market is huge, which means more and more competition. To have a successful app launch campaign, proper market research should be done to make that app stand out. What are the leading competitors in that niche doing? What are the mistakes in these leading apps that the new app can tackle? Answering all of these questions alongside checking reviews is a necessary first step to deciding how to start your app.
Understanding your target audience in a bid to meet expectations
Of course, an app is created for a specific audience, no matter how broad the range is. To launch a mobile app, understanding who it is being created for is important as the utmost goal is to meet their needs. In launching applications, keeping an eye on the demographics and the target audience’s wants gives insight into the app’s features.
Also, taking note of the reviews and opinions about the other competitor apps is essential to launch a new app. Take note of the things the audience is annoyed by concerning these other apps.
Making a strategic pricing approach
It has been proven many times that humans, no matter the demographic, are attracted to free things. Of course, when the idea of starting an app comes up, one of the major aims is to generate income from app usage. However, to make an app launch successful, there has to be some free package for the app’s users.
One of these includes the “freemium” or “free trial” approach to building their audience first. Before selling the app’s features, you should have a freemium pricing model where the users can experience the goodness of the new app enough to pay for its features.
Creating a success criteria list for future success measurement
When launching an app, the project’s success is one of every entrepreneur’s short and long-term goals. Like every other thing in life, the success of an application is measured in many ways. Some of them include the number of the Monthly Active Users (MAU) and the Daily Active Users (DAU) of the App, the app’s retention rate, the Lifetime value, the return on Ad expenses, the number of apps uninstalls, and many more.
Deciding how to measure an app’s success after launching a new app depends on the owner’s goals.
For instance, with apps created by Andromo, there are different success criteria. Daniel’s success criteria are the amount of income made per month. And for Sansar from India, it’s the ease of interaction with his blog subscribers. So, regardless of the goals that come to mind before launching applications, there must be a clear success criteria list to measure it in the long or short term.
Claiming all necessary social media accounts rights
One of the ways users trust the credibility of an app is by its social media appearance. In researching the app’s target audience and brainstorming what to do with an app idea, one of the necessary pieces of information to pick up is the social media platforms that the target audience uses the most.
Having a digital presence of a social media network that’s the most popular with the target audience gives the app an edge. This gives the app an image of accessibility and credibility, regardless of its niche. So, right before launching a new app, there should be a proper build-up and anticipation on these social media accounts, not just declaring the launch of the app out of nowhere.
Deciding the platforms for the app launch
When thinking of how to start an app business, one of the most popular questions is the platforms to launch the app on. Most of the time, the question is always which platform to choose between Android and iOS. However, the best way to maximize the potential of launching an app is by launching across different platforms.
Whether it’s to launch iOS apps or android versions, there are almost the same app development processes for each of them. To enhance the app’s reach, however, it is best to be available across the possible platforms. Also, using IDE software that will help develop web versions of the app improves the usage across many devices. Andromo gives you the perfect option for this. With Andromo, you have options of developing an app in either an android or iOS version, with no code, of course. Consumers love this feature, so keep it in mind to launch an app for the site.
After following the pre-launch steps listed above for an app in any niche, the next step is to launch and start an app launch campaign. Most entrepreneurs and mobile app owners are often go-ahead to launch the app on any platform without following any of the due processes. However, there has been researched and proof, especially at Andromo, that following the necessary steps to launching an app is important for its success and launch.
So, jumping straight to launch a new app after duly following the process of the app pre-launch is a mistake that can cost a lot regardless of how well the pre-launch steps went. The following paragraphs are some of these critical steps to launching a new app.
Creating app launch campaign content
For successfully building a social media presence and having the target audience for the app readily informed about the app launch, it is necessary to be continuous app-related content, pushing the app launch campaign on the social media accounts of the organization or business. Creating content ranging from videos to infographics and other social media content informing the target audience about some of the app’s features and how to use it are examples of the kind of content to create on social media.
However, the possible content that can be created isn’t restricted to just social media. Possibly schedules to go out before or on the day of launching applications, blog posts, website copy, press releases, and email marketing copy and the likes can be made to teach the app users in advance or whenever they need help. These contents can also be promoted on social media accounts. So, either way, is a win.
Recording a demo version of the trial application when launching a new app
According to a survey made earlier in 2021, 77% of mobile app users said they decided to download an app after watching a demo video demonstrating how it works. If this isn’t proof of the importance of a demo version recording of an app, what else is? After deciding how to start an application and beginning the app launch campaign, recording how the app should work is very important.
In our world, not many people have the patience to read the long or boring text about how an app is supposed to work. However, videos are easier to understand. With these demo version recordings of the trial application, the audience gets a perfect glimpse into the app, which will lead them to download it as they are interested. In this demo recording of the trial application, the audience gets to see the possible options made available for launching an app. The video also portrays all the platforms the app is available on and how to navigate the use on each of them.
A perfect instance of this is with Andromo’s trial version available for the target audience, people who want to build an app. Using Andromo, anyone can create a trial application that resembles a mobile application for Android or iOS. This trial application can be built after deciding how to market an app idea. Without any coding, you can build this trial application and record a demo.
Luckily, Andromo lets anyone do this for free during the free-trial period. This period lasts for 2 weeks. You can create this trial application while testing the app’s features within these 14 days.
Choose an App Store to launch a new app
Of course, it is general knowledge that there are two major mobile application stores: the Google Play Store and the Apple App Store. There are many other application stores. However, choosing the platform for launching a new app depends on the large number of requests and demographics 0f the target audience. Depending on the type of operating system and mobile that the target audience uses the most, the launch of a new app can start with one major platform.
When starting an app on one platform, all of the necessary energy can be applied to promote and improve that app on that one platform instead of multiple platforms and multiple problems. After the success of one platform, then another can be introduced.
Taking advantage of app store optimization after launching applications
App Store Optimization (ASO) is often confused with Search Engine Optimization (SEO). However, they are two very different things. App Store Optimization is very important to get the app to be noticed on the app store. There are many ways to include ASO when thinking of how to start your own app, and one of the major ones is optimizing the app title using important keywords.
These make your app appear when the search comes up. Also, choosing the most befitting categories is another important ASO step. Screenshots showing the app’s essential views and use cases should also be included on the app download page when you launch a new app.
Setting up a paid advertisement for the app launch campaign
Nobody will know about an app without the use of paid ads. When you launch a new app, there will surely be organic traction due to the App Store Optimization and the promotion on social media and publicity as much as possible. However, to improve the success of the app launch campaign, it’s best to set up paid advertisements on well-known platforms.
These paid and targeted ads will serve as a booster for the organic traction the newly launched app is already getting. The perfect time to do this is the week when the new app is launched. These paid ads can be on Google Ads or Facebook, Instagram, and the likes. The target audience can be led to a landing page that directs them to the new application through these ads.
Launching A Marketing Campaign For Starting An App
After setting up the paid ads on the major platforms that your target audience uses, the next step to launch a new app is by launching a well-planned marketing campaign to promote the app. Many methods make the perfect marketing campaign after launching a new app. Some of these market campaign strategies are as follows.
Create a promotional video conveying the importance of the app
Apart from a demo video showing how to use the app, another important video needed when launching a new app is a promotional video. Promotional videos serve as an ad and informative medium for the target audience to understand why they need the app.
Using existing communities popular with the target audience
Like in every other industry, mobile applications can be improved with the influence of the community. Finding the community that your target audience is familiar with blogs and platforms such as Redditt shouldn’t be hard. Spending time in these communities gives the app owner a chance to know what the target audience is talking about and what they want while advertising that they are launching a new app.
Notification of the application launch through email
Building an email marketing list is a very important step before you launch an app due to this particular reason. When there is a contact list or subscribers list of prospective users of the new application, the app owner can send out a marketing email copy that will notify the target audience of the launch of the new app.
Touching influencers or opinion leaders in the niche
There are top members and people in every niche that the general market looks up to and trusts their opinion. They are known as influencers. Since 2020, influencer marketing has grown in many ways. The marketing campaign for the app launch campaign can involve collaborating with different influencers in the social media space and content creators that can help increase the reach of the app’s publicity.
Important Steps To Follow After Launching A New App
Now, the new app has been launched and sent out for everyone to use and enjoy. The pre-launch and post-launch steps of launching a new app have gone on successfully. So, what exactly happens after this launch?
After launching an app, there are important follow-up steps that will guarantee the short and long-term success of the app as time goes on. Some of these steps are as follows.
Monitoring feedback, comments, and reviews on social media as customer satisfaction assessment
Feedback is one of the significant suggestions and comments needed for the actual improvement of any app. Of course, no app is perfect on its first launch, and this is why after launching a new app, the app owner should take note of the feedback, reviews, and comments to assess the satisfaction of the users and how to improve the app.
Encouraging evaluation reviews with the use of relevant evaluation prompts
Evaluation reviews are another variation of important reviews needed to understand how the users feel about an app. So, after you launch an app, it’s best to create evaluation prompts. This evaluation should have only the essential questions then, and sending these prompts at timed intervals will provide detailed evaluation reviews.
Monitor the app store rankings and download trends of the app
Apart from the reviews and feedback from the mobile app’s users, another way to note the app’s success is by monitoring the app’s rankings on the app store. Obviously, after launching a new app, the ranking increases as people download the app, affecting the download trends.
You can even monitor this using Andromo. Andromo provides the feature of app analysis through the number of launches, the duration of app usage sessions, the number of installs, and many more tools after launching an app.
Optimizing push notifications and marketing communication frequency
Humans have hectic minds, and we all go around our very busy days with different goals. At the same time, checking the apps we use can be a chore, which is why notifications are important. To improve the success after launching a new app, there can be optimizing the number of push notifications and other marketing communication such as email copy and text messages.
The users are reminded of necessary information depending on the app’s use. Andromo is also perfect for this. Our mobile app builder gives the app owner the chance to set up timely push notifications and contain the correct information to increase the usage and engagement of the audience with the app.
The Steps On How To Make A Successful App
When thinking of how to start an application or how to market an app idea, many ideas run through a person’s mind. There are so many options, so many points to start from, so many plans to make. However, these steps aren’t as complicated or confusing as many people see them be. This is why there shouldn’t be a problem when you are trying to launch an app for business or thinking of how to start your own app.
There are certain steps are needed to be followed before, during, and after launching a new app. No matter the niche and use of the app, all these steps are general and apply to every step of the way. That is why this article gives a clear list of the steps you need to launch a new app successfully.
Although these steps are the major ones, other steps can boost the publicity and use of an app as time goes on. One platform that provides all of the features to do this on Andromo. An app-building platform, Andromo, anyone can use at any time to build an app. With its ease of use, an app builder doesn’t have to code. All that’s needed is just a discussion with the developers and choosing the app’s features, painting a perfect picture for the developers to bring to life.
Whether you’re ready to go all-in or you’d like to test the waters alone, Andromo is prepared with a 2-week free trial to make a sample of the app to be launched.
Spending thousands of dollars on an app and then blowing it all up by ignoring all the steps needed to improve the app’s success isn’t such a good idea, is it?
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