Meta’s WhatsApp outdoor ads in New York claim to be ‘safer than iMessage’ – DeathInTown

The “what you can do, we can do better” rivalry between Meta and Apple is also playing out in billboards in New York’s “crossroads of the world,” a building near Times Square. The target this time is Apple’s messaging service iMessage.

Meta co-founder and CEO Mark Zuckerberg unveiled a new outdoor ad to compete with Apple on October 17 above Pennsylvania Station, just south of Times Square and near Broadway. announced that it was released. He claims that Meta’s “WhatsApp” is more reliable than iMessage.

Zuckerberg said that the Meta-operated“Instagram”

“WhatsApp is much more private and secure than iMessage. End-to-end encryption works on both iPhone and Android, and secures group chats,” he wrote. It also highlighted features like disappearing messages that iMessage doesn’t have.

A billboard reads, “Protect your private messages across devices.” On top of that, blue speech bubbles (messages from iPhone users) and green speech bubbles (messages from Android users) showing on-screen iMessage interactions are arranged side by side to give a teasing look.