Joe Rogan Black Rifle Coffee
Joe Rogan Black Rifle Coffee is a coffee company founded by Joe Rogan and Dave Asprey. The company sells a variety of coffee products, including coffee beans, ground coffee, and ready-to-drink coffee. Black Rifle Coffee is known for its conservative values and its support for the military.
History
Black Rifle Coffee was founded in 2014 by Joe Rogan and Dave Asprey. The company was originally called Death Wish Coffee, but it changed its name to Black Rifle Coffee in 2015. The company is headquartered in Austin, Texas.
Products
Black Rifle Coffee sells a variety of coffee products, including:
- Coffee beans
- Ground coffee
- Ready-to-drink coffee
- Coffee accessories
The company’s coffee is made with 100% Arabica beans and is roasted in small batches.
Marketing
Black Rifle Coffee is known for its conservative values and its support for the military. The company’s marketing campaigns often feature veterans and active-duty military members.
In 2020, Black Rifle Coffee was featured in a controversial ad during the Super Bowl. The ad featured a group of veterans who were critical of the NFL’s decision to allow players to kneel during the national anthem.
Controversies
Black Rifle Coffee has been involved in a number of controversies. In 2019, the company was accused of racism after it was revealed that the company had hired a former employee who had made racist comments on social media. The company later fired the employee.
In 2020, Black Rifle Coffee was criticized for its support of the Proud Boys, a far-right group that has been linked to violence. The company later distanced itself from the group.
Conclusion
Black Rifle Coffee is a popular coffee company that is known for its conservative values and its support for the military. The company has been involved in a number of controversies, but it remains a popular choice for coffee drinkers.
